Tahoe Bike Company Enters a New Chapter Under Local Family Ownership

South Lake Tahoe, CA — Tahoe Bike Company, a trusted provider of bike and e-bike rentals in South Lake Tahoe for decades, has officially transitioned to new ownership under local family ownership by Marlon andJustine Charneau and Laurent Dhollande, bringing fresh energy while preserving the experienced team and community values that have long defined the shop.

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“Taking ownership of Tahoe Bike Company is an exciting new chapter,” said Justine Charneau. “Our vision is to give back by supporting our local bike community through events, offering a free community “hydration station” and tool bench station, and continuing to serve families, visitors, and locals with exceptional care.”

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Founded to help visitors explore South Lake Tahoe’s scenic bike paths, lakeside trails, and beaches, Tahoe Bike Company has built a reputation for quality bikes, friendly service, and expert local knowledge. Over the years, the shop has helped thousands of riders discover the best waysto experience South Lake Tahoe on two wheels, becoming a reliable destination for family bike rentals, electric bike rentals, and local riding advice.

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A key priority for the new ownership is maintaining continuity with the experienced staff who have helped build the shop’s reputation. That includes trusted team members Ed Weber, General Manager, and David Militante, Operations Manager, whose knowledge, professionalism, and dedication to riders have been instrumental in establishing Tahoe Bike Company as a trusted local resource for both visitors and residents.

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Looking ahead, Tahoe Bike Company will expand its focus on electric bikes and family-friendly bike rentals, helping riders of all ages and skill levels explore South Lake Tahoe more easily. E-bikes make it accessible for families and mixed-ability groups to ride together comfortably. By encouraging visitors to leave their cars behind, Tahoe Bike Company offers a fun and healthy solution to reach beaches, trails, restaurants, and other local destinations while helping reduce traffic and environmental impacts.

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Tahoe Bike Company also announced it is now an authorized Aventon dealership, bringing one of the most respected e-bike brands to South Lake Tahoe. Aventon is known for its quality engineering, rider comfort, and excellent value across a wide range of electric bike styles. The shop also continues to represent other respected brands, including Fuji, BESV, and more, expanding options for both recreational riders and cycling enthusiasts.

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In addition, The Dhollande-Charneau family is introducing a curated boutique adjacent to the bike shop, Lakeview Trading Post. The boutique will showcase regional artists and small businesses, offering thoughtfully crafted gifts inspired by the Sierra Nevada. From handcrafted accessories to unique keepsakes, the boutique reflects the owners’ commitment to supporting local makers and celebrating the creative spirit of the Tahoe community.

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As Tahoe Bike Company begins this new chapter, its mission remains simple: to help people experience the beauty of South Lake Tahoe in a fun, safe, and community-centered way. With renewed energy, expanded offerings, and continued commitment to the local community, the shop looks forward to welcoming riders from near and far to explore South Lake Tahoe on two wheels.

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MediaContact:

Marlon Charneau
Tahoe Bike Company
Marlon@TahoeBikeCo.com

973-986-5206

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Tahoe Bike Company is a leading provider of bike rentals and e-bike rentals in South Lake Tahoe, offering family-friendly options, located in the heart of South Lake Tahoe, near the lake, beaches, and some of the best bike trails around the lake.

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